SKI UTAH BRAND ANTHEM
CLIENT // SKI UTAH
YEAR: 2022
How to distill the essence of “The Greatest Snow on Earth” in under three minutes? Sumptuous visuals encompassing all aspects of the perfect ski or snowboard vacation amongst Utah’s world class mountains. In the process of a rebrand and website update, Ski Utah required an exhilarating and provocative brand video to commemorate their work promoting winter tourism in Utah since the organization’s inception in 1975. Our aim was an emotive and fast-paced film laden with striking visuals and an exhilarating soundtrack. From cross country to carving corduroy, the many modes of winter escape in Utah were melded with après, family time, and down time to create a fresh new feel for the venerable non-profit.
The Greatest snow on earth
CREDITS
Director/Editor: Michael James Brown
Cinematography: Zac Ramras, Adam Clark
FPV Drone: Clark Checketts
Producer: Hailey Klotz
Photographer: Adam Clark
Music: Don McCloskey
Assistant: Martha Howe
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Athletes: Khai Johannes, Annie Davis & Family, Kylee Morgan, Tommy Flitton, Jordi Chamberlain, Patrick Spence, Dillon Green, Justin Morgan, Faye Gulini, Morgan Peters, Sean Dwyer, Faith Colonna, Lauren Pandolfi, Drew Petersen, Ana Magnotto, Santa
I hired Sweetgrass to produce a Brand Anthem for the Ski Utah organization. Mike and Zac went above and beyond in capturing the essence of our brand and the magic of skiing and riding in Utah. They both are incredibly talented in not only filming but also storyboarding, creating shot lists, scouting locations, editing, and music selection. They pay great attention to detail and make sure the moments captured feel authentic. We've since hired them for other projects and have always been thrilled with the end product.
Hailey Klotz / Director of Content at Ski Utah
