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LORe

YEAR: 2022

CLIENT // LORE

LORE forges a new manufacturing and business model that is sustainably forward. Ecological consideration is applied throughout the entire manufacturing process. This is performance cycling footwear with a dramatically reduced impact.

 

From South Africa to Switzerland—and everywhere in between—LORE celebrates cyclists from all backgrounds with shoes made precisely for each rider. LORE’s community is unified by a passion for cycling long and fast.

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The LoreOne:
 
The World’s Fastest Cycling Shoe

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CREDITS

Director: Michael James Brown
Editor: Eliel Hindert

Blackarm/Producer: Zac Ramras

AC: Maxwell Santeusanio

Renders: Stefan Mantu

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Athletes: Colby Pearce, Leslie Ethridge

GALLERY

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